Making wealth accessible to every Delhi family.
We're a small, independent advisory in Karkardooma. We pick mutual funds, structure insurance, and build financial plans the way we'd do it for our own family.
Our story
ArthmArg started in our Karkardooma neighbourhood, when too many families we knew were getting sold products โ endowment policies they didn't need, ULIPs they didn't understand, mutual funds with fat expense ratios pushed by relationship managers chasing month-end targets.
We decided to build the opposite: research-first, plain-language, sales-incentive-free advisory. Today, 4,200+ families across Delhi NCR (and a handful of NRIs in 7 countries) use us to make decisions about their money.
Four principles we won't bend on.
Boring beats clever
A 30-year SIP into a flexi-cap beats market timing every time. We don't chase the hot fund of the month.
Insurance is protection, not investment
Term insurance + mutual funds always wins over endowment. We say no to commission-heavy hybrids.
Compounding is the closest thing to magic
Starting at 25 vs 35 is a โน4 Cr decision over a lifetime. We help you start before "later" becomes "too late".
Plans live, products serve
Build the plan first, pick products second. Never the other way around.
The receipts
What we don't do
Just as important as what we do.
Cold-call you with "the next 10ร stock". We don't recommend stocks for retail investors.
Sell endowment policies, ULIPs, or any insurance-cum-investment hybrid.
Earn commissions that aren't disclosed to you, line by line.
Push month-end "schemes" that suit our targets, not yours.
Office & team
Walk-ins welcome MonโSat, 9 AM โ 7 PM. Or we come to you anywhere in Delhi NCR. Most engagements happen over Zoom or WhatsApp now โ NRIs have been remote clients since long before "remote" was a buzzword.