We're a small, independent advisory in Karkardooma. We pick mutual funds, structure insurance, and build financial plans the way we'd do it for our own family.
ArthmArg started in our Karkardooma neighbourhood, when too many families we knew were getting sold products — endowment policies they didn't need, ULIPs they didn't understand, mutual funds with fat expense ratios pushed by relationship managers chasing month-end targets.
We decided to build the opposite: research-first, plain-language, sales-incentive-free advisory. Today, 4,200+ families across Delhi NCR (and a handful of NRIs in 7 countries) use us to make decisions about their money.
A 30-year SIP into a flexi-cap beats market timing every time. We don't chase the hot fund of the month.
Term insurance + mutual funds always wins over endowment. We say no to commission-heavy hybrids.
Starting at 25 vs 35 is a ₹4 Cr decision over a lifetime. We help you start before "later" becomes "too late".
Build the plan first, pick products second. Never the other way around.
Just as important as what we do.
Cold-call you with "the next 10× stock". We don't recommend stocks for retail investors.
Sell endowment policies, ULIPs, or any insurance-cum-investment hybrid.
Earn commissions that aren't disclosed to you, line by line.
Push month-end "schemes" that suit our targets, not yours.
Walk-ins welcome Mon–Sat, 9 AM – 7 PM. Or we come to you anywhere in Delhi NCR. Most engagements happen over Zoom or WhatsApp now — NRIs have been remote clients since long before "remote" was a buzzword.